Oh, boy — where to even start with this one? So, there’s this game, right? Wooster Games cooked up something called Animal Company. Just another run-of-the-mill free-to-play thing? Nah, hold your horses. It’s blown up — like, really blown up. Crazy to think it’s already hit over a million monthly users. And that’s in a blink of an eye. Fifth highest-grossing Quest game now, which is bananas.
Anyway — or wait, was it supposed to be? Forget it. This thing launched last July, all sneaky-like. You know Gorilla Tag? Yeah, take that arm-swinging, motion-sickness-inducing vibe and mash it up with Lethal Company’s even crazier antics. Mystery, horror, social chaos — it’s a cocktail of wildness. Was supposed to be a hit? Honestly didn’t see it coming.
Been tracking its shuffle up the ranks. Like, literally yo-yoing at the top with the likes of Yeeps 2.0, Beat Saber, and that Gorilla Tag I just mentioned. These guys did some sort of Houdini with monetization. Three months post-launch, cash started flowing in.
Get this: 100 minutes of play daily. Imagine? Sure beats watching random cat videos. Retention is solid too — 45% sticking around for almost a month. And a billion TikTok views — what even is that number, right? Viral doesn’t cover it.
Nine times paying users in half a year. Boom, fifth grosser on Quest. Holidays must’ve been wild. Hit a peak from Christmas to March 2025 — 145K daily users jumped to 500K. I mean, what were they drinking? Nitro cola?
There’s a whole backstory, if you’re interested. Started from a game jam and skyrocketed to here. Insane journey, but I’m all over the place again. Anyway, just go check out their interview and video. They tell it better.